Summaries and practice tests in marketing - Argentina Velea

Cuprinsul cartii: 
RETHINKING AND REINVENTING MARKETING/7
1. Starting up/7
2. Vocabulary/8
3. Reading:  Building customer relationships - increasing customer  loyalty/11
4. Language Review/15
5. Translation Exercises/17
6. Writing Letters /42                         
7. Practice Test /44
 CUSTOMERS AND PRODUCTS
Starting up /48
Vocabulary /49
Reading: Problem analysis vs. decision making /51
Language Review/54
Translation Exercises/57
Writing Letters of Application (I) / 66
7.  Practice Test /67  
APPROACHING NEW CUSTOMERS /71 
Starting up/ 71
Vocabulary /72
Customer Centrality/74
Language Review/77
Translation Exercises/80
Writing Letters of Application (II)/119
Practice Test /119
 DEVELOPING NEW PRODUCTS /123
Starting up /123
Vocabulary /123
Reading: Products, service marketing and branding strategy /125
Language Review/139
Translation Exercises/142
Writing Letters of Complaint and Aology/160
Practice Test/ 161
NEGOTIATIONS /165
Starting up/ 165
Vocabulary/165
Reading: The New Age of Negotiation /167
Language Review /183
Translation Exercises/185
Writing Letters of Complaint/201
Practice Test / 202
List of irregular verbs / 207
BIBLIOGRAPHY  /214